by grbyle@gmail.com | Feb 26, 2026 | Author Tips, Marketing, Photography
In an online space where readers make quick decisions, book photography is an essential, but often underused, marketing tool for authors and publishers. Using beautiful images of a book across platforms creates a visual story to complement the written one, and gives... 
by grbyle@gmail.com | Apr 19, 2025 | Featured Projects, Marketing, Photography
In today’s online world, shoppers absolutely judge books by their covers—more specifically, by the quality of images showing off those covers. Whether you’re a traditional publisher managing a catalog, or an indie author listing your books online, how your book... 
by grbyle@gmail.com | Feb 12, 2025 | Author Tips, Marketing, Photography
.You’ve got a book to promote, but you aren’t sure how to style it for a product photoshoot? No worries. With a little creativity, some good lighting, and minimal frustration (hopefully), you can take your own book marketing photos. If you’re a publisher or an... 
by grbyle@gmail.com | Nov 12, 2024 | Author Tips, Marketing
Logos and branding are common practice for businesses, but do authors need them? Logos are gaining in popularity in the world of personal branding, and authors fall into that category. Gone are the days when authors wrote books and the publisher did the rest. Now,... 
by grbyle@gmail.com | Sep 19, 2024 | Author Tips, Marketing
You have written your book, found a publisher (or decided to go the self-publishing route), and now it’s time to share your hard work with the world! Promoting your book launch on social media can feel like a big task, and if you’re not a designer,...